The premise that detailed profile information should be a part of the email experience isn’t unique to Microsoft’s Outlook. You can also opt to connect with the contact on LinkedIn. With a click, you can view a mini version of their profile right in this pop-up Office Profile Card, which includes highlights like mutual connections or shared work experiences – like if you both previously worked at the same company in the past, for example. With the new Outlook integration, customers can click on an email contact’s name right in their inbox then view a rich contact card that includes a link to their LinkedIn profile. It later revamped the app to focus more heavily on the LinkedIn integration, and less on connections to other services like Facebook and Twitter. Before being bought by Microsoft, LinkedIn itself acquired a smaller company called Rapportive which made a then popular Gmail add-in that integrated social profile data into Gmail’s web app. This would not be the first time that LinkedIn data found its way into email. Integrations between LinkedIn and other Microsoft products and services, including Dynamics 365 for Sales and Microsoft’s CRM solution, were also announced at Ignite. In one example, an Outlook user researched the person they were meeting with using the LinkedIn profile information attached to their contact card inside their Outlook Calendar in Office 365. There, Microsoft CEO Satya Nadella previewed how commercial Office 365 subscribers with LinkedIn profiles would soon be able to view LinkedIn information within Microsoft’s apps and services. The addition of LinkedIn to Outlook was previously detailed in September at Microsoft Ignite. The company today announced that LinkedIn integration within is now going live, allowing email users to view insights, profile pictures, work history and more from within their inbox. Microsoft’s $26.2 billion acquisition of business networking site LinkedIn is starting to pay off – at least in terms of product integrations that make sense.
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